For Gina Clementi, founder of Goodstory, change is something to embrace, not avoid. A champion of brand strategy for almost twenty years, Gina’s career spans iconic brands like Nike, adidas, and Micron Technology. Today, she channels her expertise into Goodstory, an agency dedicated to creating authentic, adaptive, and culturally resonant brand narratives.
Iconic Brand Storytelling with the Best of the Best
Gina’s professional journey is as dynamic as the brands she’s helped shape. Her key experiences working with global campaigns for adidas, Nike, Micron, and leaders of the healthcare sector have honed her unique ability to align brands with the cultural pulse while remaining true to their authentic voices.
At adidas, she worked closely with sports marketing to position all-star athletes as integral to the brand’s narrative. One standout moment was collaborating with Sonny Vaccaro as LeBron James entered the NBA draft—the beginning of a new, legendary era for the brand, a prime example of the power of cultural relevance and athlete branding.
At Nike, Gina led global rollouts for the Nike Run Club, a digital platform connecting millions of runners initially sparked by a collaboration with Kevin Hart. Gina’s leadership in developing and executing brand strategies like these earned her the prestigious Nike Maxim for "The Consumer Decides," a nod to her consumer-centric approach.
After dominating the sneaker world, Gina pivoted to healthcare, leading Providence’s Provider Solutions & Development (PS&D) team to tackle the projected U.S. physician shortage during the COVID-19 pandemic. Her team transformed the provider marketplace, creating a robust healthcare pipeline for Providence and its partners.
At Micron Technology, Gina managed a $10M global advertising program, boosting brand awareness and loyalty. Her multi-channel strategies led to a 75% U.S. conversion rate in paid media and a 60% conversion rate in China across platforms like WeChat and Baidu.
Branding as Evolution
For Gina, a brand is a living, breathing entity that evolves with culture, consumer behavior, and environment. "People don’t buy products,” she says, “they buy into stories. A brand's story is the heartbeat of your business strategy."
For Gina, branding is an ongoing investment, not a one-time expense. 'As brand stewards, we’re either building equity with every move we make or depleting it. The choice is ours.'
How Gina Works with Teams
Gina’s approach is people-first, customer-centric, and always collaborative. She believes you don’t need the word "design" or "innovation" in your job title to make a creative impact. "The best ideas come from diverse expertise and perspectives," Gina explains.
This is why her teammates are drawn not only to her work but to the fun, exciting team culture she creates. Her ability to align teams around a shared vision while staying deeply attuned to the cultural moment ensures the brands she works with remain relevant and positioned for long-term success.
"When brands succeed, I succeed," Gina says. She aims to push the boundaries of traditional brand strategy, making it fluid and adaptable to an ever-changing marketplace. Gina is passionate about working with brands that challenge the status quo, always willing to take risks to make a real impact.
Why Gina?
Gina has led on-the-ground teams for some of the best branding teams on the planet. Her multi-industry experience has given her a dynamic, strategic, and fresh perspective on branding.
"Working across sectors allows us to make connections others might miss," Gina often says. Her deep understanding of global markets and her passion for storytelling enable her to create narratives that resonate on a human level, no matter the industry.
At Goodstory, Gina leads a team of independent strategists, creatives, and innovators dedicated to elevating brands through powerful storytelling. "We don’t just tell brand stories—we create narratives that resonate, inspire, and drive meaningful change," she says. "It’s about crafting connections far beyond the first impression."
Whether developing global brand strategies, creating digital experiences, or diving deep into consumer insights, Goodstory ensures that brands elevate, innovate, and evolve while staying true to what makes them unique. "We strengthen the bonds between businesses and consumers by being creative, strategic, and authentic," Gina says.
When she’s not shaping brand strategies, Gina explores the beauty of Oregon with her Australian cattle dogs, Ellie and Olive—her Chief Barketing Officers.