You’re Not “Too Early” to Take Yourself Seriously

Most people wait until they’re underwater to build visibility.Stop waiting for permission to take yourself seriously.Read Gina Clementi’s latest on…

Nov 11 • 

Gina Clementi, Goodstory

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Campaigns End. Movements Don’t.

When a challenger wins, belief meets bureaucracy.Zohran Mamdani’s campaign didn’t just mobilize voters — it built a movement.Now comes the hard part…

Nov 5 • 

Gina Clementi, Goodstory

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Mary Noone

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October 2025

Who Gets to Be the Hero in Brand Stories?

Most brands change faces, not the frame.In my latest Goodstory essay, I unpack how “default heroes” shape who gets seen, heard, and celebrated—and how…

Oct 26 • 

Gina Clementi, Goodstory

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What Brands Think “Diversity” Looks Like

Too many brands treat diversity like a design choice, not a structural one. In this new Goodstory piece, Gina Clementi breaks down why tokenism…

Oct 12 • 

Gina Clementi, Goodstory

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Why We’re Asking ‘Chad’ Instead of Googling It

How AI and algorithmic sameness are quietly changing what—and who—we find online.

Oct 1 • 

Gina Clementi, Goodstory

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September 2025

The future of AI isn’t about AI. It’s about us.

Futurist Brian David Johnson has a blunt take: AI doesn’t matter. What matters is how humans use it—and what we value in the process. Gina Clementi…

Sep 23 • 

Gina Clementi, Goodstory

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Power-Sharing at Scale

Canva turned hundreds of employees into millionaires—not by chasing hype, but by building on clarity, values, and long-term vision. Here’s what every…

Sep 17 • 

Gina Clementi, Goodstory

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Talk To Me Different

Short-form had its run. Now, brands are rediscovering the power of depth—print catalogs, podcasts, and essays that actually say something.

Sep 3 • 

Gina Clementi, Goodstory

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August 2025

The Good Stuff

Fall’s contradictions are here: beige rebrands, bold comebacks, and a generation that just wants hot sauce.

Aug 24 • 

Gina Clementi, Goodstory

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Don’t Give Me a Membership Without a Reason to Stay

From grocery apps to airlines, memberships are everywhere. But too many brands confuse “loyalty” with “points.” Real membership isn’t extractive—it’s…

Aug 19 • 

Gina Clementi, Goodstory

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Bold or Just Loud?

In an age where attention is currency, too many brands are trading conviction for controversy. Here’s how to be bold without losing your way.

Aug 14 • 

Gina Clementi, Goodstory

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Rewind Culture

Scrunchies. Flip phones. Super 8 cameras. Gen Z isn’t just mimicking the past—they’re reclaiming it. Here's why analog rebellion is having a moment.

Aug 5 • 

Gina Clementi, Goodstory

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